Course Content
Training is divided into 5 parts.
PART I: Web hosting
PART II: How to manage a website using C panel, MySql.
PART III: Easiest way to make a website – Word press Training
PART IV: Marketing Strategies
PART V: Ways to generate revenue through website
| PART I |
Web Hosting
- What is web hosting?
- Types of web hosting: Unix/Linux & Windows OS
- Web hosting packages
- Web hosting hardware
- Choosing a web hosting company
- What is web space, and how much do I need?
- Web forwarding
- Data Transfer & Bandwidth
- Virtual Servers & Shared Hosting
- Virtual Private Servers
- Dedicated Servers and Colocation Hosting
- Business Hosting
- Reseller Accounts
- Setup and monthly costs
- Money back guarantees
Domains and Domain Names
- Choosing a domain name
- Domain name types (.com, .co.uk, .eu)
- Registering a Domain Name
- DNS Management, Contacts and Domain Nameservers
- Domain transfers: Transferring domains in, Transferring domains out
- Nominet Tags
- Domain parking and forwarding
- Sub domains
Cpanel Training
- Email forwarding (Single and Catch-All)
- POP3 & IMAP Mailboxes
- Autoresponders
- Webmail
- FTP Accounts – how they work and how to use them
- Home page creators & website builders
- Web site templates & Flash templates: the pro’s and con’s.
- Control panels
- Scheduled Tasks
- Backup and Restore
- Web site statistics & reading log files
- Secure Servers and SSL Certificates
SQL Database Training through PHP admin
- MySQL Databases
- How to create a database
- How to create a table
- How to add fields
- How to update/Insert/view the data
- How to take the backup of MySQL Database
- How to import the MySQL database
- How to export the MySQL database
|
| PART II |
Cpanel Training
- Email forwarding (Single and Catch-All)
- POP3 & IMAP Mailboxes
- Autoresponders
- Webmail
- FTP Accounts – how they work and how to use them
- Home page creators & website builders
- Web site templates & Flash templates: the pro’s and con’s.
- Root access
- Control panels
- Scheduled Tasks
- Backup and Restore
- Web site statistics & reading log files
SQL Database Training through PHP admin
- MySQL Databases
- How to create a database
- How to create a table
- How to add fields
- How to update/Insert/view the data
- How to take the backup of MySQL Database
- How to import the MySQL database
- How to export the MySQL database
|
| PART III |
Word press Training
- A brief history of WordPress
- WordPress as a blogging tool
- WordPress as a Content Management System (CMS)
- Installing WordPress
- Hosting considerations: PHP, mySQL and the other things you need to know
- Downloading and uploading WordPress via FTP
- Installing WordPress: running scripts and installing databases
- Installing WordPress in five minutes!
- Upgrading from earlier versions of WordPress
- Configuring your WordPress website
- The WordPress dashboard
- Updating Your WordPress profile (includes changing your password)
- User accounts & managing WordPress users
- Permission levels and logins
- Configuring your general, discussion, permalink, privacy, reading, writing and miscellaneous settings
- Using the WordPress content management system (CMS)
- Blogging with WordPress
- Creating Content: Posts & Pages
- Writing and managing WordPress posts
- Writing and managing WordPress pages
- Setting up and managing WordPress comments
- Creating and managing WordPress links
- Creating and managing WordPress tags & tag clouds
- WordPress categories and how to use them
- Managing files
- Managing the WordPress media library
- The wonderful world of WordPress plugins
- How WordPress plugins work, and how to evaluate new plugins
- Installing and activating WordPress themes
- Working with WordPress widgets
|
| PART IV |
Email Marketing
- Devising and implementing effective email campaigns
- Principles in designing effective e-mail newsletters
- HTML Emails – best practices in design and copy for successful HTML and text format emails
- Legal and ethical constraints on email
- Purchasing mailing lists – choosing the right partners
- Building your own mailing lists: auto-responders and subscription services.
- Opt-in B2C and B2B email lists
- E-mail campaign measurement and evaluation
Pay per click advertising
- Advantages and disadvantages of pay-per-click
- An overview of Google Adwords
- Choosing keywords
Affiliate marketing
- Setting up Affiliate marketing on your site
- Distributing your Affiliate feeds: online distribution services
- RSS – the power of syndication and automation
Social Networking Marketing
- The power and popularity of social networking sites
- Facebook, MySpace, LinkedIn, Ecademy, NING
- Free and paid for advertising opportunities
- Applications and add-ons – third party scripting
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| PART V |
Google Adsense
- Enrolling to Google Ad sense Program
- Optimizing the Ad Placements on the website
- Reading the Ad sense reports
- Must know rules to avoid banning from ad sense program
- Google Ad sense Payment terms
Pay per click advertising
- Advantages and disadvantages of pay-per-click
- An overview of Google Adwords
- Choosing keywords
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